Benefits

Both sets, the creative industries and the users of their output, are expected to benefit significantly from this project.

Keep up to date with technology at minimal cost

The project will enable the creative industries organisations to keep up to date with advances in technology and allow them to market their output to a wider audience. Content originated in a single appropriate format can be funnelled through the “Easy Channel” service and packaged, complete with an e-commerce proposition, for provision to the market in a variety of formats and a range of devices. This means that the creators need not invest in developing the technical expertise to keep pace with technology changes, they can concentrate on their core business of creation. Meanwhile, their content will be available to a wider audience.

A valuable new channel to a growth market

And in addition, the service will be seen by the user community as a rich source of content and an easy way to do business with the creative industries traders of the East Midlands. This will encourage them to use the East Midlands community as their preferred supplier.

Both suppliers and buyers will benefit from the project with improvements in marketing and in the use of technology.

A single source for the rich content available from the East Midlands

The project will ensure that these benefits are realised by involving EM Media and members of the industry throughout the project. We will research their requirements through a series of questionnaires and in-depth interviews. We will then build prototypes and set up presentation and demonstration days to explain what we have developed and how it will be used. We will gauge the reaction of the industry to these proposals and, if necessary, modify them until we have a solution that they find useful, attractive and valuable. Our proposals for roll-out will include measures to monitor the success of the full-scale implementation.

Secure, safe and easy to use

Full-scale roll-out will use the latest techniques for encryption, data security and data protection to provide a safe and secure service with the integrity of on-line banking while still being stylish and easy to use.